Affiliate marketing has become an integral part of the overall business plan and has shown a very high increment in contributing to the bottom line numbers of a given business. It is a pure play performance based channel that involves four key players: the advertiser, the publisher, the consumer and the agency. From an advertisers or marketers perspective, you pay others to sell and promote your products or services, usually at a flat commission rate or cost per acquisition. From a publisher perspective, they carry the relevant links, banners, text ads or a unique phone number of the advertiser, whereby, these ads are exposed to the consumers to get maximum relevant eye balls in order to generate a conversion or a lead.
Affiliate marketing plays a significant role in e-retailers' marketing strategies of capturing online viewers attention through mediums like SEO, Paid search engine marketing, content marketing, display advertising and email marketing.
At iMz, our experts manage the entire ecosystem that starts with understanding the marketer's goals, objectives and target audience to select the right publishers which will in-turn generate the best ROI for the advertiser. We ensure that all key players work hand-in-hand for a better growth cycle to evolve. We not just manage affiliate marketing networks vastly in the world, but also bring about a wide array of Pay-for-Performance based advertising prospects to help companies drive growth, increase audience reach and engage more effectively with new and existing customers.
At iMz, we are passionate about the word 'ROI' and our experts strategize, execute and optimize the Affiliate Marketing campaigns to ensure that we provide the best ROI to our clients. Typical measurement metrics for affiliate marketing programs are traffic generation to the site, extending reach with an objective of lead generation, increasing sales volume, increasing the average order values and more. You name the metrics, and it is our job to deliver it.
Why choose iMz?
- Team of experienced enthusiasts, experts and leaders within the digital industry that strongly believe in delivering results
- Custom solutions that fit client goals and objectives
- 100% ROI based campaign planning, strategy and execution with real time optimizations
- Integrated approach that is technology and analytics driven
- Global reach via various affiliate networks
- 100% performance based or money-back