A picture is worth a thousand words, which means, a complex idea or a concept can be conveyed in a much better and effective way when done graphically. This is exactly what Display or Banner Advertising is all about.
They come in a lot of different types from simple graphical image ads, rich media, flash based banners to video ads and combined with features like audience targeting, call to action creative, higher engagement levels etc. This medium turns out to be the most powerful and effective choice for marketers when it comes to achieving branding and awareness goals.
We identify the right Audience, construct the right message & select the relevant target area with the most appropriate time. We are unlike other ad agencies that only focus on getting maximum eyeballs.
At iMz, our media experts will develop a strategic plan to best cater your needs and goals. We have a dedicated team of strategists, account managers, analysts, creative copy writers that develop a holistic approach from campaign planning to managing and executing the display media plans effectively. Our team starts off with an extensive research to identify the sites and properties that are apt and then build upon the foundation with remarketing and behavioural marketing. We believe that Display advertising is not limited to flashy rollovers and page takeovers but it's about reaching out to your set of defined target audiences to achieve the overall marketing goals.
We rely extensively on technology to understand the user behaviour and patterns when they move around the web, and accordingly target them at different points within the buying cycle. Our methodology is more holistic and we combine search engine marketing (SEM) and display media into one team, which helps us advise clients on the right budget allocation between SEM and display for optimum ROI.
Why choose iMz?
- Team of experienced enthusiasts, experts and leaders within the digital industry that strongly believe in delivering results
- Custom solutions that are tailor made to fit client goals and objectives
- 100% ROI based campaign planning, strategy and execution with real time optimizations
- Integrated approach that is technology and analytics driven
- In-house content writers and designers to ensure maximum engagement levels
- 100% performance based or money-back
- Google and Bing certified partners that manage millions of dollars of media spend