Step by Step Guide To Build a Brand on Social Media

Step by Step Guide To Build a Brand on Social Media

If you have digital footprints, you already have a brand presence online. With the right social media strategy, you can build your brand further. We can create your unique brand tone, you can improve your brand awareness, and you can build up a steady stream of followers who will engage and interact with your brand. You can generate leads, and boost sales too. The best thing about social media marketing is: it allows brands to get personal and communicate with audiences one-on-one. In fact, most brand evangelists are born on…

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4 Absolutely Doable Blog Promotion Strategies to Increase Traffic

4 Absolutely Doable Blog Promotion Strategies to Increase Traffic

Businesses that blog generate 67% more leads than businesses that don’t. 76% of B2B companies rely on blogging to generate leads. But, blogging alone is not enough. Writing useful, authentic, SEO-rich blog posts is half the battle won. To win the other half, you must have a full-proof content marketing strategy in place. When it comes to content marketing, there’s a simple formula that most marketers recommend: use 10% of your time to write a blog and 90% of your time to promote it. Coming from the likes of Joseph…

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How to Make the Most of a Small PPC Budget?

How to Make the Most of a Small PPC Budget?

Having a low PPC budget is not the end of the world. When you are on a low budget, you have to maximize your resources. The smart thing to do will be to spend it on necessary things. Here are 5 things you can do to make the most of a small PPC budget: Set your expectations straight- Do the math before you start with your campaign. Set a budget for monthly spends. Figure out the cost per click, and determine the number of clicks you are likely to get for…

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How to Know If a Digital Marketing Agency Is Right for You?

How to Know If a Digital Marketing Agency Is Right for You?

Innovation, innovation and some more innovation: That’s what every brand wants. As a brand, you want to be seen and heard. You want brand evangelists and better ROI. You want to stand out and outrun your competition. More than anything, you want an agency that understands your business just as well as you and work on your digital marketing goals with the same enthusiasm as you. Isn’t that correct? The big digital marketing agencies have strong portfolios and years of expertise. They have more manpower and many of them have…

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How to Increase Traffic from Your Business Blog?

How to Increase Traffic from Your Business Blog?

According to HubSpot, the brands and businesses that prioritize blogging efforts will get 13x better ROI than those that don’t. It’s time to wake up and rethink your business blog marketing strategy. In this blog post, we will talk about why blogging is crucial for your business and how to increase blog traffic. And, while we are at it, we will answer some of the most frequently asked questions. So, stay tuned and read till the end! Why is Blogging Essential to My Business?  47% of buyers check out 3-5 pieces…

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4 Creativity Traps That Brands Fall Into And How To Avoid Them?

4 Creativity Traps That Brands Fall Into And How To Avoid Them?

Every business aspires to become a brand. It wants to have its own identity. But building a brand that is relevant, outstanding and differentiated is no easy feat. It takes constant effort. It requires engaging campaign strategies and storytelling. And, a need to constantly rediscover oneself to meet consumer needs. To build your brand and make a lasting impression on your TG’s mind, you need to be perpetually creative. But, it can get tiring at times. And, it’s easy to fall into a trap. Here are 4 creativity traps that…

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How to Tell a Compelling Brand Story?

How to Tell a Compelling Brand Story?

Forget how, let’s start with why. Why should you take the trouble of narrating your brand story? For heaven’s sake, where are those good, old, simple marketing days where you could just catch hold of a potential buyer and shout out the product attributes to him? Well, those days are gone. And, they are gone for good. Today’s marketplace is overcrowded and over-competitive. And, thanks to the advent of internet, buyers have complete control on when, why and how they want to read content and view advertisements. Bombarding them with…

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Keiba- Another Delicate Feather to Our Already Illustrious Hat

Keiba- Another Delicate Feather to Our Already Illustrious Hat

Located amidst the lush green of the Mahalaxmi Racecourse, Keiba is an oriental food space in South Mumbai. It stands out in the fine dining category owing to its elegance, ambiance and exquisite Asian cuisine. Keiba is well-known in its genre and its vicinity. The problem- When the client approached us, Keiba was already fairly active on social media. But, they were struggling to capture enough eyeballs. Also, their social media posts lacked product awareness and user engagement, and the images used in the posts failed to convey the true…

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Signs that Your (Digital Marketing) Partner is Cheating On You

Signs that Your (Digital Marketing) Partner is Cheating On You

Something’s not right, and you can sense it. But, you don’t know what. The sweet smiles, the sweet talks, the polite conversations, the courteous handshakes, and those innocuous promises seem a little too perfect.  But, you are not entirely convinced. Sure, you are drawn in with their charm. But, when it comes to transparency you are not too sure. Do you feel that your digital marketing partner is being ambiguous on purpose? If your gut is telling you so, then probably that’s true. Not all digital marketing agencies have your…

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Savoury Digital Marketing Strategies for Your Restaurant, Fresh from the Oven!

Savoury Digital Marketing Strategies for Your Restaurant, Fresh from the Oven!

So, do you have a fully functional restaurant up and running? Or is it still jotted down as ideas on a piece of paper? Are you a niche food boutique, a chic cafe, a QSR, an international chain of restaurants or just another fast food joint around the corner? It doesn’t matter where you stand in the whole hospitality league; if you are in the system, you should set aside a budget for digitally marketing your eatery. And, here’s why.

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