10 SEO Ranking Factors: Why Your Website Isn’t Ranking & How to Fix It

10 SEO Ranking Factors: Why Your Website Isn’t Ranking & How to Fix It

Is your website not ranking? Perhaps, your website has been penalised by Google. Or, maybe the rank drop is due to a new Google update. Now, this can get a bit technical but we’ll break it down for you. SEO requirements may change every with new Google updates. Staying on the top of all the SEO ranking factors is quite a task, even for SEO experts. But, you don’t have to be an expert to realize that every time there’s a drop in your website ranking, it impacts your business…

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Digital Transformation and How These Brands Are Acing It

Digital Transformation and How These Brands Are Acing It

In the realm of digital marketing, change is the only constant. Things are continuously evolving and innovating. For brands, businesses and digital marketers it is quite a task to stay on the top of these changes. In the marketplace, some brands out-perform others, some businesses grow exponentially while others don’t and some marketers nail their careers in digital marketing while others don’t. What, do you think, makes a difference? If you ask us, as a digital marketing agency, what is the secret to our success, we’ll tell you: it is…

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Top Branding Trends That Businesses Should Follow in 2020

Top Branding Trends That Businesses Should Follow in 2020

The modern consumer is daily exposed to an overdose of advertising. There’s a billboard flashing at every corner, a banner ad on every website, sponsored ads on social media feeds and so on. The modern consumer cannot watch a movie at the theatre or listen to their favourite podcasts without being exposed to ads. The same thing happens when they browse online. As a result of this excessive exposure to marketing messages, consumers have become desensitized to the idea of trusting anything that a faceless logo is telling them. If…

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SEO Mistakes That’s Holding Your Website Back – Part 2

SEO Mistakes That’s Holding Your Website Back – Part 2

This post is about 16 common SEO mistakes that even experts make (and you may be making them too), which is holding back your website. So, let’s get started. For easy reading, the post has been split into two parts. Part 1 contains the first 8 SEO mistakes. To read part 1, click SEO Mistakes That’s Holding Your Website Back – Part 1. Not optimising for site speed: Page speed is important for user experience. It matters to both Google algorithms as well as to your users. Slow page speed…

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6 Digital Marketing Tips That Work Well For SMBs

6 Digital Marketing Tips That Work Well For SMBs

Most small businesses have low digital marketing budgets. But, don’t let that hold you back. It is not mandatory to have a massive budget to reap the benefits of digital marketing. The important thing is how you allocate your budget across channels. As per research, businesses that allocate 42% of their marketing budget to online marketing are expected to grow by more than 40% in the next couple of years. In this blog post, we will tell you how to come up with online marketing strategies for small businesses.  Given…

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Digital Marketing Trends That Will Rule In 2020

Digital Marketing Trends That Will Rule In 2020

The realm of digital marketing is always changing, and constantly evolving. As a digital marketing agency, we kicked started the new year with a new enthusiasm and brand-new curiosity. It is that time of the year when our experts review digital marketing trends for the whole year. It gets us really excited to predict current digital marketing trends and identify new ones that will rule in 2020. Aren’t you a little bit curious too? We hope you are. Given below is a list of digital marketing trends that are likely…

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5 Tips to Help Improve Your Click-Through Rate for Google Ads

5 Tips to Help Improve Your Click-Through Rate for Google Ads

If you are new to Pay Per Click (PPC) advertising or you are unhappy with the current click-through rate (CTR) of your Google ads; then, this article is for you. Running a business online is not an easy feat especially when you are pitted against industry giants with an endless advertising budget. If you are a small-to-medium sized company, don’t give up your hopes of ranking on the first page of Google just yet. It’s true; even with excellent SEO strategies; it may take months or even a year to…

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The Fundamentals of Developing an SEO Friendly Website

The Fundamentals of Developing an SEO Friendly Website

Having an SEO friendly website can help to improve your SERP ranking. If your website ranks higher in the search engine results page, it will grant your business better visibility. But, when it comes to designing an SEO friendly website, most businesses consider implementing SEO tactics only after the website goes live.  That’s where they go wrong. The best way to create an SEO friendly website is to bring an SEO expert on board right at the beginning. By involving the SEO team from the initial stage, you will be…

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SEO Mistakes That’s Holding Your Website Back – Part 1

SEO Mistakes That’s Holding Your Website Back – Part 1

Search Engine Optimization (SEO) is multifaceted and complex to grasp. Even, SEO experts find it challenging to keep up with new and upcoming SEO trends. If you are new to the whole thing, it is obvious that you will make several SEO mistakes while setting up and sailing your company’s website. As a brand or a business owner, you must understand that SEO errors cost you deeply, in terms of time and traffic. This blog post will help you learn from your mistakes and rectify your SEO errors as soon…

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