Businesses that blog generate 67% more leads than businesses that don’t. 76% of B2B companies rely on blogging to generate leads. But, blogging alone is not enough. Writing useful, authentic, SEO-rich blog posts is half the battle won. To win the other half, you must have a full-proof content marketing strategy in place.
When it comes to content marketing, there’s a simple formula that most marketers recommend: use 10% of your time to write a blog and 90% of your time to promote it. Coming from the likes of Joseph Jaffe, that’s really sound advice.
Is your business blog performing the way you want it to? Or are you struggling to generate enough traffic? In this blog post, we will give you a list of top 5 content promotion strategies to increase blog traffic. The great thing about these strategies is: they are fairly simple, very doable, and easy to execute. So, here you go!
1 Build Your E-mailing List: If you want to get more traffic for every blog post you publish, work on building your mailing list. The idea here is to convert your organic traffic into e-mail subscribers because they are likely to frequent your blog more than others. Notify them through e-mailers when you publish new content pieces on your blog. This way, you can build better relationships with your readers, and make them anticipate your upcoming posts.
2 Promote Your Blog on Social Media: The chances are your business already has a fairly buzzing social media presence. On social media, behind every like, follow and comment, there’s a potential target audience. They are familiar with your brand, and they are already interacting with you. You, too, are familiar with their patterns. So, it only makes sense, to create high-quality content that will create value for your audience, and to share it with them on social media. Cover all the platforms like Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr, Instagram where your business has a social presence.
3 SEO Optimize Your Blogs for Better Reach: Before you decide to blog on a particular topic, do thorough keyword research. Come up with a list of keywords that will resonate with your TG. Strategically choose a keyword that has a high search volume but low competition. You can use free tools like Google’s keyword planner to brainstorm keyword ideas and check the search volume. While writing blog posts take the long-form approach and use keywords and their variations throughout the content. A keyword-rich blog post is likely to rank better on the SERPs, and hence generate better traffic.
4 Promote Your Blog through Paid Ads: Building organic traffic for your blog is a long-term process with long-term benefits. In the meantime, take advantage of paid ads on Google and Facebook to promote your blog posts. You are probably thinking you don’t have a budget for paid promotion. But, if you are not paying in terms of money, you are paying in terms of hours, waiting for the free blog promotion strategies to yield results. And, there is no saying about how much organic traffic you will get. But, with paid blog promotion, you know exactly what you are paying for. So, it’s worth a shot.
There are 101 content promotion strategies that you can use to promote your blog. You just need someone to help you decide what will work best for you. And, we are that someone.
We are a digital marketing agency with 10 years of experience in digital marketing. We know how to navigate the deep digital waters to get more traffic to your blog. We know what works, and what does not when it comes to blog marketing. We understand your target audience, and our content team can create authentic blog posts that will help build your brand. So, why don’t you focus on managing your business, and leave the content creation and blog promotion to us? With us, your business blog is in safe hands.