The modern consumer is daily exposed to an overdose of advertising. There’s a billboard flashing at every corner, a banner ad on every website, sponsored ads on social media feeds and so on. The modern consumer cannot watch a movie at the theatre or listen to their favourite podcasts without being exposed to ads. The same thing happens when they browse online. As a result of this excessive exposure to marketing messages, consumers have become desensitized to the idea of trusting anything that a faceless logo is telling them.
If as a brand or a business owner what should you do to break the clutter? How can you grow your business and win over your potential customers? In this blog post, we have discussed the top online marketing trends that brands and businesses should follow in 2020. If you want to c with digital marketing, and you are looking for new and impactful ways to woo your audience, stay tuned and read till the end!
Personal Branding for CEOs– When it comes to digital marketing, there are several ways to create a connection between your brand and the audience. But, sometimes marketers forget how easy it is to connect to a person than a logo. We often end up undermining the importance of personal branding of CEOs as though leaders in their respective spaces. With the explosion of social media and other digital platforms, it has become incredibly easy to spread ideas. Grab the chance and become an influencer CEO. This approach is becoming increasingly popular in spreading brand awareness.
Create Valuable Content– This brings us to our next point. In the realm of online marketing, content is the king. And, by content, we do not mean everything product-related. Create content with revolutionary insight that will resonate with your TG. You can create content in the form of blog posts, YouTube videos, Instagram stories, LinkedIn posts or you may come up with something else. The idea is to create content that has depth and meaning. Tweak your digital marketing strategy, if required, but make sure you choose quality over frequency. It is better to post impactful content at regular intervals instead of bombarding your feed with random, hollow content every day.
The Importance of Giving Back– In the past too, CSR initiatives by brands have stolen the limelight. This marketing trend is going to continue well into 2020 and beyond. Today, a large section of buyers include millennials, and millennials are responsible consumers. If you want to grow your business, you must come up with a marketing strategy that embraces and includes the younger generation of buyers. You cannot connect to the millennials just by educating them about product features and product benefits. They want to know how the products are made. Are they sustainable or do they have serious adverse environmental consequences? Millennials are more likely to purchase brands with strong CSR policies; they look up to brands that give back to society or the environment in a major way. You can go about this in different ways; you can donate a portion of your products to charity or allocate a percentage of your profits to related nonprofits. You can also give out helpful content for free, or allow your employees to volunteer for different causes.
Focus on Consumer Experience– Affordability isn’t always the answer, and especially not with millennials. If you want to grow your business online, you must focus on consumer experience. The modern consumer is willing to pay for higher quality materials or superior customer experience. According to research, over 40% of customers are willing to pay more for friendly, welcoming customer experience, and over 50% for quick and efficient service. And, when it comes to the younger generation, 3 out of 4 will be willing to pay more for sustainable products. The upsurge in the popularity of premium brands attests to the fact that the modern consumer is rooting for quality over quantity.
Think about mobile first- According to a survey, over 60% of mobile users won’t return to a site with a poor mobile experience. So, it is important to invest your resources to provide mobile-friendly customer experience. Brands and businesses can no longer brush mobile aside. Smartphones are taking over desktops and laptops more rapidly than ever. If you are not investing in mobile-friendly website designs, then you are not even in the competition.
Use influencer marketing– Influencer marketing has been in trend for some time and will continue to be in so 2020. This is because more buyers seem to rely on influencer recommendation than on product ratings. For your influencer marketing initiatives, it is important to choose an influencer with whom your audience will be able to relate and connect easily. Also, with time, influencer marketing is going to be more regulated and transparent, so that the followers are not duped.
Official Hashtag– This is one of the coolest branding trends that will continue to be influential in 2020. Nowadays, on Instagram alone, 7 out of 10 hashtags are branded. This is because branded hashtags are powerful brand awareness tools. They are also known to increase customer engagement. You can ask your customers to post about their recent purchase by using your hashtags. This way, you can extend your reach to their followers. Also, you can use screenshots of these user-generated posts to encourage more customers to share their brand experience on your social media page.
Nostalgic Branding– Marketing campaigns that align with emotions yield better results. This marketing trend is not going to go out of style any time soon. The brands that base their strategies on nostalgia get potent responses from their audience. In the process of adulating and becoming a responsible member of society, we often leave behind the simple joys of life. Brands that can rightly capture those moments to create campaigns have a lasting appeal. For example: take Microsoft’s “Child of the 90s” ad back in 2013.
Are you thinking of reshuffling your digital marketing strategies? Make sure you take full advantage of these dynamic digital marketing trends in the coming year. Hey, but you don’t have to do it alone. Our digital marketing experts will work with you on the same.
We are a digital marketing agency with 10 years of experience, and we know what will work for you and what won’t. So, leave the technicalities to us. Just enjoy the results. And, we have a reputation in the industry for delivering outstanding results.
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