Mobile marketing being a two-way communication, the immediacy of responsiveness is observed at the highest peak.
Mobile is a 24/7 accessible device that facilitates the advertisers to target their audiences at any given point of time and at any given geographic location. This medium of advertising is ideal for time and location sensitive advertisers. The unique feature of interactivity uplifts the media enabling it to create a two-way traffic.
The ability of integrated content delivery and direct response, Mobile marketing has become an information and communication center providing reach, frequency, targeting and interactivity for the advertisers with their audience. This kind of advertising with the support of connectivity to internet is expected to grow rapidly providing your brand maximum traction on the Mobile Web. This aids to multiple opportunities for the advertisers to have instant call to action from their audience.
Mobile marketing has a success story even without the internet connectivity. The best known is SMS Marketing. All mobile devices available today are capable of receiving SMS. Advertisers can directly reach their audience without any intervention through various promotions like Lucky Draw, Contests or Surveys, Enquiries, etc. The other forms of promotional messaging like notification, mobile coupons, etc. are also used to engage the audience in your brand. It is the quickest and the most economical mode of communication.
To make the experience more interactive, iMz relies on local and global mobile networks to seek huge opportunities that help connecting with the consumers who are in search of information. This process drives a qualified and measurable traffic to your mobile site making it a potential target seeker. Based on the advertiser's business goals, we create and provide a range of ad formats for mobile display, mobile text and mobile rich media targeted to the users which can be visually and thematically linked to your brand or specific brand campaigns.
iMz is renowned for its mobile marketing content and engagement model for your audience. We optimize and measure the performance of your mobile campaign time and time again to strengthen the recall power of your brand. We make sure that the content is precise and satisfying to your level of expectations leading the brand to generate leads.
Why choose iMz?
- Team of experienced enthusiasts, experts and leaders within the digital industry that strongly believe in delivering results
- Deep understanding and experience working with B2B and B2C e-commerce sites
- Integrated approach that is technology and analytics driven
- We help companies scale their existing digital marketing campaigns by identifying areas of improvements and gaining cost efficiencies