Digital Marketing Strategies for Small Businesses during COVID-19

Digital Marketing Strategies for Small Businesses during COVID-19

The COVID-19 pandemic has turned the world upside down. It is a difficult time for all businesses; but especially for small businesses. The small businesses have to strive extra hard to get in touch with their customers; and they have to be mindful about budgets too. Under present circumstances, digital marketing could be your savior. Digital is not only fast and hard-hitting, it is also pocket-friendly as compared to other mediums. With the social distancing and work from home norms in place, people spend more time online these days. With…

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8 Tips for Learning New Professional Skills during the Lockdown

8 Tips for Learning New Professional Skills during the Lockdown

The world is in the middle of a global crisis. Of course, there is chaos and confusion all around us, due to the pandemic. But, we human beings are pretty resilient. And, at this point in time, if there is anything you can be sure about, it is this: we will pull through this together. This too shall pass! The COVID-19 pandemic has forced us to stop dead on our tracks, and take a good, hard look at our priorities and lifestyle choices. It has re-connected us with to all…

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Top 10 Effective Work from Home Tips During COVID-19

Top 10 Effective Work from Home Tips During COVID-19

As the COVID-19 continues to spread across the world, more and more people find themselves working from home. Those who enjoy working from their own space, and have the right infrastructure, working from home is a real blessing. They can now spend more time with their parents, spouses, children and pets. But, for those who do not have the right infrastructure or those who live in distractive environment, working from home will take some easing into. If you are one of those people, this blog post is for you. In…

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SEO during COVID-19: A Cost-Effective Investment in the Future of Your Business

SEO during COVID-19: A Cost-Effective Investment in the Future of Your Business

The COVID-19 crisis has had a tremendous impact on consumer behavior, search patterns, media consumption habits and budgets. The times are different now, and in order to survive, businesses have to re-think their SEO strategies. You may be thinking to yourself, ‘why should I invest in SEO during COVID-19’? And, that’s a very valid question. Especially during the pandemic, when brands and businesses have taken a bad hit. We’ll tell you why investing in SEO during COVID-19 maybe a good idea for your business. The thing is, between January and…

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Ensure Your Website Is Available & Accessible For Everyone during Covid-19

Ensure Your Website Is Available & Accessible For Everyone during Covid-19

When the first Corona Virus outbreak happened, it did seem like the end of the world. People were panic-stricken, grocery shops were emptying out like there is no tomorrow, and the stock market values were dipping constantly. The pandemic spread across countries and continents like wildfire. Almost every country had reported cases of infection within the first few months. And, it is needless to point out that brands and businesses have taken a major hit during the persistent lockdown. No one knows for sure what lies ahead, but there is…

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The Impact of Covid-19 on Ad Spends, And Here’s what You Can Do about It

The Impact of Covid-19 on Ad Spends, And Here’s what You Can Do about It

We are in the middle of a global crisis. The Covid-19 pandemic has confined us to our homes. It has also confined our budgets when it comes to digital marketing. The end consumer is home-bound, and is saving up for the times that lie ahead. So, expenses have gone down. And, even so, the buying power of the people has been compromised. It is not just the individuals, several businesses too have been badly hit by the pandemic and the state of lockdown that half the world is in, right…

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Productivity During Lockdown: How IMZians Are Making The Most Of Work From Home?

Productivity During Lockdown: How IMZians Are Making The Most Of Work From Home?

Exactly 45 days ago, the IMZians reported to work at 10:00 AM just like on any other day. Till afternoon, everything was normal. Well, as normal as it can be, in a buzzing digital marketing agency! And, then, around 6:00 PM, something very different happened. All of us were summoned to the conference room and told that we’d be working from home from now onwards, given that the pandemic COVID-19 is on the rise. Honestly, at that time none of us had a clue how well or for how long…

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10 SEO Ranking Factors: Why Your Website Isn’t Ranking & How to Fix It

10 SEO Ranking Factors: Why Your Website Isn’t Ranking & How to Fix It

Is your website not ranking? Perhaps, your website has been penalised by Google. Or, maybe the rank drop is due to a new Google update. Now, this can get a bit technical but we’ll break it down for you. SEO requirements may change every with new Google updates. Staying on the top of all the SEO ranking factors is quite a task, even for SEO experts. But, you don’t have to be an expert to realize that every time there’s a drop in your website ranking, it impacts your business…

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Digital Transformation and How These Brands Are Acing It

Digital Transformation and How These Brands Are Acing It

In the realm of digital marketing, change is the only constant. Things are continuously evolving and innovating. For brands, businesses and digital marketers it is quite a task to stay on the top of these changes. In the marketplace, some brands out-perform others, some businesses grow exponentially while others don’t and some marketers nail their careers in digital marketing while others don’t. What, do you think, makes a difference? If you ask us, as a digital marketing agency, what is the secret to our success, we’ll tell you: it is…

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