Digital Marketing Strategies for Hoteliers to Stay Ahead Of the Re-opening Curve

Digital Marketing Strategies for Hoteliers to Stay Ahead Of the Re-opening Curve

The COVID-19 pandemic has had an adverse impact on multiple industries, but none has taken the blow as hard as the Travel & Tourism and the Hotel industry. Even though we are in the middle of unlock 2.0, it does not look like tourism is going to pick up any time soon. As a result, it may take time for business to pick up for the hotel industry as well. But, things are eventually going to fall into place. Now is the time to get ready for the comeback. How…

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SEO Is More Essential For Brands Today More Than Ever

SEO Is More Essential For Brands Today More Than Ever

The COVID-19 pandemic has changed our definition of normal. It has changed the way the companies conduct business, and marketers promote brands. When it comes to digital marketing, things have changed too. While paid search marketing has lost a little bit of its charm under the present circumstances; SEO is back to digital marketer’s good books. The Impact of COVID-19 on Search Traffic Some would say, Search Engine Optimization (SEO) has now become more essential than ever because the COVID-19 crisis has spiked up the internet use. But, that’s not…

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Brands to Increase Digital Spends, Despite Falls in Revenue

Brands to Increase Digital Spends, Despite Falls in Revenue

According to a study conducted by Forbes, brands and businesses are going to rely more on their digital marketing strategies to crawl out of the aftermath of the COVID-19 pandemic. In fact, the study shows that the digital spends of brands and businesses have already gone up in the past few months, despite the fall in revenue. If you are a brand or a business owner, you should follow suit. Irrespective of what you have been doing so far, you should shift your marketing budgets, and invest more in the…

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Why Right Now Is the Right Time to Choose a Career in Digital Marketing

Why Right Now Is the Right Time to Choose a Career in Digital Marketing

Are you looking forward to upgrade your skill set? Or perhaps, you are looking for a career change altogether! Either ways, if you are planning to choose a career in digital marketing, you are on the right path. Let us tell you why! We live in ‘interesting times’. The COVID-19 pandemic has created a havoc in all of our lives; it has risked the livelihoods of many. But, it has also taught us to be resilient and to think out of the box. In India, we are already in the…

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Digital Marketing Strategies for Small Businesses during COVID-19

Digital Marketing Strategies for Small Businesses during COVID-19

The COVID-19 pandemic has turned the world upside down. It is a difficult time for all businesses; but especially for small businesses. The small businesses have to strive extra hard to get in touch with their customers; and they have to be mindful about budgets too. Under present circumstances, digital marketing could be your savior. Digital is not only fast and hard-hitting, it is also pocket-friendly as compared to other mediums. With the social distancing and work from home norms in place, people spend more time online these days. With…

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8 Tips for Learning New Professional Skills during the Lockdown

8 Tips for Learning New Professional Skills during the Lockdown

The world is in the middle of a global crisis. Of course, there is chaos and confusion all around us, due to the pandemic. But, we human beings are pretty resilient. And, at this point in time, if there is anything you can be sure about, it is this: we will pull through this together. This too shall pass! The COVID-19 pandemic has forced us to stop dead on our tracks, and take a good, hard look at our priorities and lifestyle choices. It has re-connected us with to all…

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Top 10 Effective Work from Home Tips During COVID-19

Top 10 Effective Work from Home Tips During COVID-19

As the COVID-19 continues to spread across the world, more and more people find themselves working from home. Those who enjoy working from their own space, and have the right infrastructure, working from home is a real blessing. They can now spend more time with their parents, spouses, children and pets. But, for those who do not have the right infrastructure or those who live in distractive environment, working from home will take some easing into. If you are one of those people, this blog post is for you. In…

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SEO during COVID-19: A Cost-Effective Investment in the Future of Your Business

SEO during COVID-19: A Cost-Effective Investment in the Future of Your Business

The COVID-19 crisis has had a tremendous impact on consumer behavior, search patterns, media consumption habits and budgets. The times are different now, and in order to survive, businesses have to re-think their SEO strategies. You may be thinking to yourself, ‘why should I invest in SEO during COVID-19’? And, that’s a very valid question. Especially during the pandemic, when brands and businesses have taken a bad hit. We’ll tell you why investing in SEO during COVID-19 maybe a good idea for your business. The thing is, between January and…

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Ensure Your Website Is Available & Accessible For Everyone during Covid-19

Ensure Your Website Is Available & Accessible For Everyone during Covid-19

When the first Corona Virus outbreak happened, it did seem like the end of the world. People were panic-stricken, grocery shops were emptying out like there is no tomorrow, and the stock market values were dipping constantly. The pandemic spread across countries and continents like wildfire. Almost every country had reported cases of infection within the first few months. And, it is needless to point out that brands and businesses have taken a major hit during the persistent lockdown. No one knows for sure what lies ahead, but there is…

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The Impact of Covid-19 on Ad Spends, And Here’s what You Can Do about It

The Impact of Covid-19 on Ad Spends, And Here’s what You Can Do about It

We are in the middle of a global crisis. The Covid-19 pandemic has confined us to our homes. It has also confined our budgets when it comes to digital marketing. The end consumer is home-bound, and is saving up for the times that lie ahead. So, expenses have gone down. And, even so, the buying power of the people has been compromised. It is not just the individuals, several businesses too have been badly hit by the pandemic and the state of lockdown that half the world is in, right…

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