If you have digital footprints, you already have a brand presence online. With the right social media strategy, you can build your brand further. We can create your unique brand tone, you can improve your brand awareness, and you can build up a steady stream of followers who will engage and interact with your brand. You can generate leads, and boost sales too. The best thing about social media marketing is: it allows brands to get personal and communicate with audiences one-on-one. In fact, most brand evangelists are born on…Read More
How Long Is Too Long When It Comes To Writing SEO Content?
If you are a blogger, a content writer or an SEO specialist you may have spent hours researching the perfect length of SEO content. Some will tell you to keep it short because readers have a short attention span. Some will tell you: the lengthier the SEO content, the better it is. It gives you more opportunities to optimize it. Well, none of these perceptions are incorrect. None of them are entirely correct either. And while SEO content writing is no rocket science; it cannot be simply defined in terms…Read More
How to Create a Smooth Customer Experience in 2020?
Among marketers and brand managers, the term customer experience is thrown around a lot. But, what does it mean? And, where does it even begin? Well, customer experience may include a lot of elements, but everything boils down to the perception that consumers have about your brand. And, it begins from the moment a consumer starts interacting with your brand. Everything you do as a brand plays a role in shaping up the consumer experience, and that includes the messaging you use, your products and services, your sales process, your…Read More
4 Absolutely Doable Blog Promotion Strategies to Increase Traffic
Businesses that blog generate 67% more leads than businesses that don’t. 76% of B2B companies rely on blogging to generate leads. But, blogging alone is not enough. Writing useful, authentic, SEO-rich blog posts is half the battle won. To win the other half, you must have a full-proof content marketing strategy in place. When it comes to content marketing, there’s a simple formula that most marketers recommend: use 10% of your time to write a blog and 90% of your time to promote it. Coming from the likes of Joseph…Read More