SEO Mistakes That’s Holding Your Website Back – Part 2

SEO Mistakes That’s Holding Your Website Back – Part 2

This post is about 16 common SEO mistakes that even experts make (and you may be making them too), which is holding back your website. So, let’s get started. For easy reading, the post has been split into two parts. Part 1 contains the first 8 SEO mistakes. To read part 1, click SEO Mistakes That’s Holding Your Website Back – Part 1. Not optimising for site speed: Page speed is important for user experience. It matters to both Google algorithms as well as to your users. Slow page speed…

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6 Digital Marketing Tips That Work Well For SMBs

6 Digital Marketing Tips That Work Well For SMBs

Most small businesses have low digital marketing budgets. But, don’t let that hold you back. It is not mandatory to have a massive budget to reap the benefits of digital marketing. The important thing is how you allocate your budget across channels. As per research, businesses that allocate 42% of their marketing budget to online marketing are expected to grow by more than 40% in the next couple of years. In this blog post, we will tell you how to come up with online marketing strategies for small businesses.  Given…

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Digital Marketing Trends That Will Rule In 2020

Digital Marketing Trends That Will Rule In 2020

The realm of digital marketing is always changing, and constantly evolving. As a digital marketing agency, we kicked started the new year with a new enthusiasm and brand-new curiosity. It is that time of the year when our experts review digital marketing trends for the whole year. It gets us really excited to predict current digital marketing trends and identify new ones that will rule in 2020. Aren’t you a little bit curious too? We hope you are. Given below is a list of digital marketing trends that are likely…

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5 Tips to Help Improve Your Click-Through Rate for Google Ads

5 Tips to Help Improve Your Click-Through Rate for Google Ads

If you are new to Pay Per Click (PPC) advertising or you are unhappy with the current click-through rate (CTR) of your Google ads; then, this article is for you. Running a business online is not an easy feat especially when you are pitted against industry giants with an endless advertising budget. If you are a small-to-medium sized company, don’t give up your hopes of ranking on the first page of Google just yet. It’s true; even with excellent SEO strategies; it may take months or even a year to…

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The Fundamentals of Developing an SEO Friendly Website

The Fundamentals of Developing an SEO Friendly Website

Having an SEO friendly website can help to improve your SERP ranking. If your website ranks higher in the search engine results page, it will grant your business better visibility. But, when it comes to designing an SEO friendly website, most businesses consider implementing SEO tactics only after the website goes live.  That’s where they go wrong. The best way to create an SEO friendly website is to bring an SEO expert on board right at the beginning. By involving the SEO team from the initial stage, you will be…

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SEO Mistakes That’s Holding Your Website Back – Part 1

SEO Mistakes That’s Holding Your Website Back – Part 1

Search Engine Optimization (SEO) is multifaceted and complex to grasp. Even, SEO experts find it challenging to keep up with new and upcoming SEO trends. If you are new to the whole thing, it is obvious that you will make several SEO mistakes while setting up and sailing your company’s website. As a brand or a business owner, you must understand that SEO errors cost you deeply, in terms of time and traffic. This blog post will help you learn from your mistakes and rectify your SEO errors as soon…

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Step by Step Guide To Build a Brand on Social Media

Step by Step Guide To Build a Brand on Social Media

If you have digital footprints, you already have a brand presence online. With the right social media strategy, you can build your brand further. We can create your unique brand tone, you can improve your brand awareness, and you can build up a steady stream of followers who will engage and interact with your brand. You can generate leads, and boost sales too. The best thing about social media marketing is: it allows brands to get personal and communicate with audiences one-on-one. In fact, most brand evangelists are born on…

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How Long Is Too Long When It Comes To Writing SEO Content?

How Long Is Too Long When It Comes To Writing SEO Content?

If you are a blogger, a content writer or an SEO specialist you may have spent hours researching the perfect length of SEO content. Some will tell you to keep it short because readers have a short attention span. Some will tell you: the lengthier the SEO content, the better it is. It gives you more opportunities to optimize it. Well, none of these perceptions are incorrect. None of them are entirely correct either. And while SEO content writing is no rocket science; it cannot be simply defined in terms…

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How to Create a Smooth Customer Experience in 2020?

How to Create a Smooth Customer Experience in 2020?

Among marketers and brand managers, the term customer experience is thrown around a lot. But, what does it mean? And, where does it even begin? Well, customer experience may include a lot of elements, but everything boils down to the perception that consumers have about your brand. And, it begins from the moment a consumer starts interacting with your brand. Everything you do as a brand plays a role in shaping up the consumer experience, and that includes the messaging you use, your products and services, your sales process, your…

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4 Absolutely Doable Blog Promotion Strategies to Increase Traffic

4 Absolutely Doable Blog Promotion Strategies to Increase Traffic

Businesses that blog generate 67% more leads than businesses that don’t. 76% of B2B companies rely on blogging to generate leads. But, blogging alone is not enough. Writing useful, authentic, SEO-rich blog posts is half the battle won. To win the other half, you must have a full-proof content marketing strategy in place. When it comes to content marketing, there’s a simple formula that most marketers recommend: use 10% of your time to write a blog and 90% of your time to promote it. Coming from the likes of Joseph…

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