Job Summary
- Role: Search Engine Marketing (SEM, Google Adwords, Pay-per-Click) Executive
- No. of openings: 2
- Location: Mumbai
- Education: (UG - Any Graduate - Any Specialization) AND (PG- Any PG Course - Any Specialization) AND (Doctorate- Doctorate Not Required)
- Experience: : 3-4 years
- Industry Type: Internet Advertising
- Functional Area: Adwords Management
- Industry: Media / Entertainment / Internet
Job Description
Google Adwords & Analytics Technical Expertise-
- Thorough understanding of Digital Media Planning & Buying, SEM- Google Adwords, Google Analytics and expert in managing paid search, display, video, You Tube, shopping and mobile campaigns on Google Adwords.
- Handling Facebook, LinkedIn LeagGen. End to End Campaign Setup (Google, Facebook, LinkedIn)
- Calculating CPM, CPL, CPV, CPS.
- Create strategies for campaigns including keyword research & ad copies.
- Monitor competitors PPC campaigns and track targeted keywords
- Maintain and monitor keyword bids daily and monthly budget caps
- Working on Publishers Dashboard {Verizon, Vertoz}.
- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
- Track, report, and analyze website analytics and PPC initiatives and campaigns. Extensive data collection via Google Analytics.
- Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features
- Excellent understanding of Google Analytics and deriving action items from data points
- Daily Account optimization (Negatives, spends, Daily & Monthly Budget, Keywords optimization, Ad Copy optimization, Location, Device, Demography, Ad scheduling, Bidding Strategy)
- Coordinating with Designing Team for Creatives. Brainstorming with CS for strategies.
- Should be Familiar with Google Tag manager
- Proactive in researching & planning strategies.
- Good analytical skills to gain high-quality score & improve PPC Campaigns
- Track and update traffic patterns through PPC or cost per click, as well as Ads Management
Desired Candidate Profile
- 1-3 years of experience in Digital Media Planning & Buying and SEM
- Expert knowledge in Search Engine Marketing - Paid Search
- Good understanding of display advertising
- Excellent understanding of Google Analytics
- Google Adwords & Analytics Certified - PREFERRED
- Excellent communication, presentation skills and client servicing skills
- Experience in dealing with digital media publishers
- Excellent time management and organizational skills
- Must have prior experience with a renowned digital media agency
- Must have experience working with Publishers
- Expert at Google Adwords & Google Analytics
- Proactive and a self-starter
- Strategic thinker with hand on experience
- Should have digital marketing background/experience
Salary: As Per Industry Standard
Joining: Immediately
