Job Summary
- Role: Search Engine Marketing (SEM, Google Adwords, Pay-per-Click): Account Manager
- No. of openings: 2
- Location: Mumbai
- Education: (UG - Any Graduate - Any Specialization) AND (PG- Any PG Course - Any Specialization) AND (Doctorate- Doctorate Not Required)
- Experience: : 2-3 years
- Industry Type: Internet Advertising
- Functional Area: Adwords Management & Client Servicing
- Industry: Media / Entertainment / Internet
Job Description
Google Adwords & Analytics Technical Expertise-
- Thorough understanding of SEM - Google Adwords, SEO, Google Analytics and expert in managing paid search campaigns
- Excellent control on the following tasks- Keyword Bidding, Ad copy writing, re-marketing, content ads, Match type strategies, Landing page testing, most recent Adwords features
- Excellent understanding of Google Analytics and deriving to action items from data points
Client Servicing-
- Serve as a day-to-day point of client contact
- Research and prepare client presentations, reports and conduct in-person client meetings
- Research on industry & competitor trends to apply best practices to client portfolio
- Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Display Advertising
- Work jointly with internal team to drive campaign strategy & development
- Identify growth opportunities from the client portfolio and drive revenue
- Research & keep current on emerging online trends and best practices within digital marketing industry
Desired Candidate Profile
- Expert knowledge in Search Engine Marketing - Paid Search
- Good understanding of display advertising & Social Media Marketing (SMM)
- Excellent understanding of Google Analytics
- Minimum of 2 years experience implementing and supporting search engine marketing (SEM) activities
- Google Adwords & Analytics Certified - PREFERRED
- Great communication, presentation skills and client servicing skills
- Experience in dealing with digital media publishers
- Excellent time management and organizational skills
- Pro active and a self starter
- Strategic thinker with hand on experience
- Should have digital marketing background/experience
Salary: As Per Industry Standard
Joining: Immediately
