Instagram is a great way to build brand awareness and drive online sales. It is one of the most popular social media platforms, and every business, big or small, should consider using it to boost their online presence. From consumer insights to selling products, Instagram keeps coming up with all the tools that a business requires to succeed on social media.
If you are new to Instagram for business, make sure you check out all the tools and features that will help you to create a powerful and a lasting online presence. While you are on the path of discovery, you must checkout the Instashop feature. It is a really cool way of displaying your products to your potential customers, and encourage them to purchase on the spot.
But, before we talk more about Instashop, let us take a quick look at the benefits of having a note-worthy brand presence on Instagram.
The Benefits of Having Your Brand on Instagram
Do you have a business account on Instagram? If not, now is a good time to create one. Let’s look at some interesting statistics:
- Over 25 million companies around the world use Instagram to promote their business.
- More than 200 million Instagramers check out at least one business profile per day.
- Around 72% of shoppers search for visual content on Instagram.
Need we say more? It is quite evident that by having a pictographically enhanced presence on Instagram, you will be able to entice your audience effortlessly, because as per the numbers, your audience is already primed to see your brand content pop up on their Instagram feed. Over the years, Instagram has made the app-friendly for businesses with its linking and product tagging features.
Here are the benefits of having a solid brand presence on Instagram:
- It is easy to target and re-target your audience on Instagram
- According to statistics, more than 35% of adults (between the ages of 30-49) use the Instagram app to view content and to shop for different products. It’s not just about the millennials, by having a good brand presence on Instagram, you will be able to target these audiences too.
- You can use all the visual marketing features on Instagram to enhance your product ads. Visual content gives shoppers an in-depth idea of what they want to buy. You can use Instagram story ads to transition consumers to featured products in just a few seconds.
- By following popular hashtags in your industry, you will get meaningful insights about what people are talking about, what their problems are and what their happy moments look like. You can use this information to create user-generated content.
Instagram Shop: A New Way to Use Instagram for Business
If you have an Instagram business page, you already know why marketing on Instagram is good for your business. Have you tried out the shop feature on Instagram? This Instagram feature is rapidly changing the way brands do business.
This feature on Instagram was launched in 2019. The best part about this feature is that it allows brands and businesses to make its product posts shoppable. It shortens the buyer’s journey because after seeing your aesthetically appealing product post on Instagram; they don’t have to go to Google, fish out your website, go to your product page and then make purchases. Thanks to this Instagram Shop feature, they can purchase products directly and immediately if something catches their eye while browsing on Instagram.
Check out These 5 Benefits of Setting up An Instagram Shop
It Makes It Easy To Discover Your Products: It so often happens that, potential customers scroll through their social media feed, and something grabs their eyes. They like it then and there, and they want to buy it. But, because there is no link given, it becomes difficult to locate that same product elsewhere on your website. Setting up your Instagram shop makes it easy for the buyers to purchase your products.
It Increases User Engagement: And, it may even boost your sales. Wondering how? Adding shoppable tags to your Instagram posts allows real-time buying. When buyers see products online while browsing, but don’t purchase them immediately, they can change their minds, and decide that they can buy it later or not buy it at all. With the Insta shop feature, you can target your audience at the right moment, when they are most likely to purchase.
More Relevant Advertising: Remember, when we spoke about the importance of user-generated content? With the help of Insta shop feature, you can convert your user-generated content posts into a viable shopping environment. Through your UGC posts, you can provide a realistic picture of your products, and how people are using it, and you can add shoppable tags to these posts to set up an Instagram shop right there. Interesting, isn’t it?
Aesthetic Visuals will Lead to More Sales: As we said earlier, the user on Instagram are open to seeing your product posts on their news feeds. On Instagram, you can use visual marketing extensively. Captivating product images and videos are bound to entice more buyers. According to statistics, 85% of users are more likely to buy products, right after they have watched a product video. And, when you add the shoppable feature to these visuals posts and product videos, it is likely to boost your sales.
Enhanced Customer Experience: When an interested buyer clicks on the shoppable posts, they are furnished with all the details about products details, descriptions and other details. It provides an optimum consumer experience, which is the most important success factor in e-commerce. It saves the buyer’s time and makes the journey easy. This is one more reason why you should set-up an Instagram shop right away!
How to Set Up an Instagram Shop?
There are two ways to go about it. We have listed them here for your convenience. Check them out:
The Shoppable Posts: For this, you need an Instagram business account, and have your Instagram page connected to Facebook. You will need to add tags to the products that you showcase in the posts and add links to these products to their respective checkout pages. You will also have to add product descriptions and product prices. There are a few limitations though, on how many tags you can add.
The Visual Commerce Platform: The second option is to use a visual commerce platform to create a shoppable Instagram gallery on the website and sale products through it. Doing this will enable you to turn social media visuals into shoppable posts, and create a feed of it, for your user.
Need an end to end digital marketing solutions for your business? Get in touch with our digital experts. IMZ started in 2009 as a hardcore performance-based agency. Over the years, several brands and businesses have benefitted from our hard-hitting, ROI centric approach. What we have here today, is a branding and performance-based digital marketing agency. We bring you the best of both worlds. To talk to our digital marketing experts, reach out to us @ @ +91 22 23682245 / 8998. You can also write to us at firstname.lastname@example.org.