Social Media Marketing (SMM) is a boon to the advertising industry and has opened up a whole new world of opportunities for marketers and audience to connect with each other. A global community of 350 million users and growing! SMO involves reaching out to your audience via sites like Facebook, Twitter, LinkedIn, Pinterest and more along with utilizing blogs, RSS feeds, social news sites & various other platforms. It has proved to be the most cost efficient method to have a two way communication link with your current and potential customers.
Social Media doesn't only give you a global reach but it also helps in growing visibility, broadening the brand coverage, generating traffic, leads and conversions, but most importantly create an engagement factor with your audience. In fact, social media sites are more persuasive than anything else due to the "word of mouth" ability!
Our experts at iMz will create social presence for your brand that will help you reach your target audience, showcase and push your products/services, build a strong relationship with your audience and increase engagement levels. We provide a complete social media strategy for your brand, right from creating a big idea or concept to giving a rising presence and increasing brand influence.
We kick off the campaign by analysing the industry, competition, and the target audience and ensure that we are pushing the right content at the right time which will not only lead to awareness but also engage with your audience set. We grow the campaign organically and also by utilizing the paid features that are network specific in the form of banner ads, InMails, etc. We create and optimize content that is of value to your audience and build deeper engagements levels.
Overall, we ensure that we are building the brand, creating awareness and ensuring that our advertisers are prominently placed on the top of the search engine results page for the most relevant keywords. This in turn, leads to an increase in site traffic, leads and conversions via the web site!
Why choose iMz?
- Team of experienced enthusiasts, experts and leaders within the digital industry that strongly believe in delivering results
- Custom solutions that are tailor made to fit client goals and objectives
- Deep understanding of user patterns, behaviour and trends within the social networks
- Integrated approach that is technology and analytics driven
- In-house content writers to ensure usage of the most optimal content
- 100% performance based or money-back
What is Social Media Management?
Social Media Management is all about managing online content through scheduled posts and staying in touch with friends and followers. The primary goal of any social media agency is to generate consumer interaction. Strictly speaking, social media management does not involve pushing any brand or product through social media. So, there is no marketing involved. And, this is the biggest difference between social media marketing and social media management. This takes us to the next question.
What is Social Media Marketing (SMM)?
Social Media Marketing (SMM) focuses on paid promotional content. When you avail SMM services from a reliable social media agency, they will focus on giving you a better ROI by increasing sales and creating brand awareness. To ensure maximum visibility, social media marketing agencies will often suggest that some posts are repeated several times. This is strategically done for maximum brand exposure. There will often be a sales angle to these posts with hard-hitting messages and call-to-action as opposed to organic posts which are more casual, friendly and informational.
What social media sites do you work with?
Most social media marketing companies take care of your social presence across all important sites. The popular ones include:
What is SMM in digital marketing?
Social Media Marketing (SMM) is a big part of digital marketing. All end to end digital marketing agencies provide SMM services. The role of social media in digital marketing includes:
- Brand Awareness: This is where brands come closest to their buyers. This is where brand evangelists are born.
- Quick Problem Resolution: Social media agencies come up with strategies to quickly react to feedback. This is especially beneficial in the case of negative feedback. Through social media, brands can address issues and fix consumer issues before it’s too late.
- Boost Sales: Through product posts, influencer marketing and with features like Instagram shop, social media marketing companies help you to spike up sales.
- Connect with end-users: Through social media, brands and end-users get in touch directly. It is through consumer insights and user-generated content that brands and end-users get a better understanding of each other.
What are the advantages of social media marketing?
To make the most of social media marketing, you must hire one of the best social media marketing companies in India. When done right, social media marketing can have the following advantages:
- Increased Brand Awareness
- More Inbound Traffic
- Higher Conversion Rates
- Better Customer Satisfaction
- Improved Brand Loyalty
What are the benefits of social media marketing for small businesses?
The benefits of social media marketing are not restricted to giant brands with big spending capacity. By hiring the right social media agency, even small businesses can also take advantage of social media in the following ways:
- If you are a newcomer in the industry, your social media consultant will advise you to use powerful and distinct social media messaging to stand out and create your niche.
- Social media marketing does not have to cost you a whole lot of money, at least in the beginning. You can discuss your budget with your social media marketing agency, and ask them to come up with the best strategies within your budget.
- By being active and responsive on social media, you can reach out to your customers effectively without having to spend a lot on customer care services.
- By being regular on social media, you will gradually see a rise in brand awareness, leads, conversions and website traffic.
Why do businesses need social media marketing?
Every business requires SMM services, if you want to be seen and heard on social media. Here is what businesses can gain from social media marketing:
- A solid brand presence online
- Create a unique brand tone
- Improved brand awareness ( we just can’t stress enough on this)
- A steady stream of followers/ brand loyalists
- One-to-one audience communication
This is a sneak-peak into why you should invest in social media marketing. To understand this in detail, read our blog on step by step guide to build a brand on social media.
Why should I outsource my social media marketing campaign?
Having an effective social media marketing strategy in place can take your business to the next level. But, it can be hard to keep up with the new features and the never-ending updates. And, if you are new to social media, you may not be exploring it to its fullest potential. So, it is always a good idea to outsource your social media to a reputable agency. Let the experts take care of the groundwork, while you reap the benefits. Having said that, it is important to know how to choose the right digital marketing agency for you.