Affiliate marketing has become an integral part of the overall business plan and has shown a very high increment in contributing to the bottom line numbers of a given business. It is a pure play performance based channel that involves four key players: the advertiser, the publisher, the consumer and the agency. From an advertisers or marketers perspective, you pay others to sell and promote your products or services, usually at a flat commission rate or cost per acquisition. From a publisher perspective, they carry the relevant links, banners, text ads or a unique phone number of the advertiser, whereby, these ads are exposed to the consumers to get maximum relevant eye balls in order to generate a conversion or a lead.
Affiliate marketing plays a significant role in e-retailers' marketing strategies of capturing online viewers attention through mediums like SEO, Paid search engine marketing, content marketing, display advertising and email marketing.
At iMz, our experts manage the entire ecosystem that starts with understanding the marketer's goals, objectives and target audience to select the right publishers which will in-turn generate the best ROI for the advertiser. We ensure that all key players work hand-in-hand for a better growth cycle to evolve. We not just manage affiliate marketing networks vastly in the world, but also bring about a wide array of Pay-for-Performance based advertising prospects to help companies drive growth, increase audience reach and engage more effectively with new and existing customers.
At iMz, we are passionate about the word 'ROI' and our experts strategize, execute and optimize the Affiliate Marketing campaigns to ensure that we provide the best ROI to our clients. Typical measurement metrics for affiliate marketing programs are traffic generation to the site, extending reach with an objective of lead generation, increasing sales volume, increasing the average order values and more. You name the metrics, and it is our job to deliver it.
Why choose iMz?
- Team of experienced enthusiasts, experts and leaders within the digital industry that strongly believe in delivering results
- Custom solutions that fit client goals and objectives
- 100% ROI based campaign planning, strategy and execution with real time optimizations
- Integrated approach that is technology and analytics driven
- Global reach via various affiliate networks
- 100% performance based or money-back
What is affiliate marketing? How does it work?
Affiliate marketing is a marketing model in which brands and businesses pay people for generating business for you. You can work with more than one affiliate marketers at a time, and you need to pay them only when they fetch you any business. It is quite an old marketing method and can work wonders for your business if you connect with the right people.
Many platforms enable businesses to connect with affiliate marketers. They help you to manage your campaigns. Also, you can create your systems to track performance.
Should you do affiliate marketing yourself or hire an agency?
Well, if you ask us, we will always advise you to hire a digital agency who can manage affiliate marketing for you. We know affiliate marketing inside out, we work with affiliate marketers all the time, we know where and how to find the right people for you. If you do it yourself, it may take some trial and error, and a lot of time to get things right. Why go through all the hassle when you can hire us to do it for you?
Why you should appoint an agency for Affiliate Marketing?
We can help you to effectively manage your affiliate system. We help you grow fast, and we connect you to the right people. Here is what you can gain by working with us:
- Easy campaign setup
- Advanced ways of expanding your affiliate network
- Campaigns to promote your affiliate program
- Fresh ideas to explore new avenues
- Regular and detailed reports
How do we come up with our affiliate marketing strategies?
- We work with you to understand your needs and then come up with tailor-made ideas to achieve scalable results.
- We believe in 100% transparency. You will always know when and where your ads are running
- We help you to select the right affiliate networks
- We set up the affiliate program on the chosen networks
- We recruit new affiliates for you and work with the existing ones to maximize results.
- We create images, banners and catalogues for affiliates
- We analyze individual performance and communicate with them to enhance results
- We send you periodic reports on the performance of the affiliate marketing channel
What are the benefits of affiliate marketing for the advertiser?
- Affiliate marketing is performance-based, so you pay only when it fetches you results
- The affiliates already have an established visitor base. This helps you to broaden your reach
- It gives your brand a much stronger online presence
- By partnering with reliable affiliates, you can boost your reputation and earn the confidence of your customers.
- If done right, affiliate marketing can rapidly increase your website traffic and sales
How can I maximize my ROI from affiliate marketing?
Your affiliate marketing program will have two primary objectives: to drive more traffic to your website and to increase the conversion rate on your landing pages or offers. Here is how we help you to optimize your affiliate marketing program:
- We meticulously analyze your customer and revenue data
- We choose the best affiliates for your brand/business
- We constantly look for new and promising affiliates to join the program
- We work with your affiliates to activate the latent ones
- We keep a close watch on the methods being used by the affiliates to promote your products and restrict them, if necessary
To know more about our affiliate marketing services or to hire us to do affiliate marketing for you, get in touch with our experts today!