/iMz Method
Our Approach
Do you fully understand your customers? It all starts with a thorough understanding of the industry, competitors and most importantly your customers! Our market research team provides exactly the right insights that serve as a core foundation of a sound digital marketing strategy.
We do this on two fronts- Brand building & Connectedness through banner/display campaigns, social media marketing, online reputation management, mobile & video advertising, contextual advertising, behavioural advertising and on the Response front, through search marketing programs – paid search & search engine optimization, SMS marketing, email marketing, re-marketing, affiliate marketing and more.
Each client is assigned a highly experienced account team that partners with you to understand your business objectives which enable us to provide solutions that best cater to your goals & objectives. Our approach involves combining new online marketing channels with highly effective, efficient and proven strategies to generate quality and relevant leads for your business.
Our tools and technology allows us to manage campaigns at a portfolio level across all media platforms that deliver the best possible ROI for our advertisers. As a result, we are able to provide our advertisers the right audience intelligence to make better informed business decisions with their other advertising initiatives.
At iMz, we are continuously looking for actionable insights to re-optimize the accounts and gain maximum mileage from the online advertising initiatives for our advertisers. With our unique value proposition, we provide an integrated approach to our brand advertisers with their online advertising initiatives and 100% accountability to their ad spend since you only pay for delivered results. The process involves creating an integrated advertising message across all selected online media platforms.