A picture is worth a thousand words, which means, a complex idea or a concept can be conveyed in a much better and effective way when done graphically. This is exactly what Display or Banner Advertising is all about.
They come in a lot of different types from simple graphical image ads, rich media, flash based banners to video ads and combined with features like audience targeting, call to action creative, higher engagement levels etc. This medium turns out to be the most powerful and effective choice for marketers when it comes to achieving branding and awareness goals.
We identify the right Audience, construct the right message & select the relevant target area with the most appropriate time. We are unlike other ad agencies that only focus on getting maximum eyeballs.
At iMz, our media experts will develop a strategic plan to best cater your needs and goals. We have a dedicated team of strategists, account managers, analysts, creative copy writers that develop a holistic approach from campaign planning to managing and executing the display media plans effectively. Our team starts off with an extensive research to identify the sites and properties that are apt and then build upon the foundation with remarketing and behavioural marketing. We believe that Display advertising is not limited to flashy rollovers and page takeovers but it's about reaching out to your set of defined target audiences to achieve the overall marketing goals.
We rely extensively on technology to understand the user behaviour and patterns when they move around the web, and accordingly target them at different points within the buying cycle. Our methodology is more holistic and we combine search engine marketing (SEM) and display media into one team, which helps us advise clients on the right budget allocation between SEM and display for optimum ROI.
Why choose iMz?
- Team of experienced enthusiasts, experts and leaders within the digital industry that strongly believe in delivering results
- Custom solutions that are tailor made to fit client goals and objectives
- 100% ROI based campaign planning, strategy and execution with real time optimizations
- Integrated approach that is technology and analytics driven
- In-house content writers and designers to ensure maximum engagement levels
- 100% performance based or money-back
- Google and Bing certified partners that manage millions of dollars of media spend
What is Audience Buying?
Audience Buying or Audience Targeting refers to the acquisition of consumer data from real-time bidding on ad exchanges and other media networks. Audience Buying works through data-management platforms to pull audience data from different sources. By implementing the right Audience Buying strategies, you can target your ads to the right audience with increased precision. This leads to an increase in your conversion rate.
How Does Audience Buying work?
Through audience based buying, brands are able to track and target specific audience in whatever corner of digital media that they may visit. This enables a brand to target audience over and above the usual ones. Thanks to programmatic audience buying, you don’t have to depend on publishers for audience segment. You can create your own audience.
Why is Audience Buying Important?
With Audience Buying, brands and business are more likely to reach consumers who are genuinely interested in your product or services with relevant messaging. This means: by hiring an audience buying company you can direct your ad spends to capture specific eyeballs, and help move the potential customers down the funnel. In short, it means less wastage, and more conversions.
How to create an Audience Marketing strategy?
- Keep an agile mindset. Be open to accept the insights that you derive from the predictive capabilities of audience targeting
- Set your goals and how they will be measured. If you don’t know where to start, work with your audience buying agency to arrive at these goals.
- Do your homework. Start with the existing data that you have.
- Set your budget, and convey the same to agency you are partnering with.
- Choose Ad-tech platforms and media channels
- Map your customer’s journey
- Track your conversion rate
How to Reach Your Target Audience?
- Expand reach with Google In-market audiences
- Remarket with Google Ads
- Use Facebook custom audiences and retargeting
- Try LinkedIn For Keyword Research (social media offers the most expansive audience targeting possibilities)
- Prioritize SEO. Organic SEO is the best way to go about audience targeting.
How Audience Buying helps to increase conversion?
Audience Buying allows buying and selling of ad space on real-time per impression basis using real time bidding. This means focused advertising on target groups that makes more sense. By targeting you ads to specific audience, who are more likely to convert, audience buying helps to increase conversion. To avail our audience buying services, get in touch with our experts today!